Tools E Commerce Businesses Should Have

Author: David

Categories: E Commerce Business Tools

Tags: E Commerce Business Tools

5 Useful Tools that Ecommerce Businesses Should Have

When it comes to eCommerce, you will need the right set of tools in order to grow your business and further understand the needs of your target audience. Needless to say, these digital tools will provide you with a lot of options and possibilities such as helping you acquire more customers, understanding your competitors, understanding your target audience, and more.

That said, if you want to step up your eCommerce business, then having these 5 useful tools in your arsenal can certainly give you an edge over your competitors. They’re as follows:

1. Optimizely

Optimizely is considered one of the best tools when it comes to A/B testing. This means that you can measure the impact of two different variants of your website and check which of them can provide you with better results. You have the option to try out different colors, layouts, and other elements to determine which can show better conversion rates and can lead to better revenues.

In case you’re wondering, Optimizely is a really powerful and popular tool that’s even used by major brands such as Fab and Sony. It comes with various packages for various levels of engagement. However, if you’re starting out, then going for the basic package will be more than enough to cater to your needs as an eCommerce business.

Not only that, but Optimizely can also be integrated with various analytic tools including KISSmetrics, SiteCatalyst, and Google Analytics.

2. PoSimplify

PoSimplify is a purchase order application that streamlines the process of creating professional purchase orders to your dropship suppliers. By adding it into your arsenal of eCommerce tools, you’ll be able to get rid of the manual process of entering PO information. Moreover, it can help you save a ton of time as well! All you have to do is link PoSimplify to your eCommerce website’s shopping cart and you’ll be good to go. Apart from that, PoSimplify gives you the ability to track your PO orders.

The application works by gathering all order information once it’s been successfully linked to your eCommerce shopping cart. After that, it will then automatically fill up a professional purchase order, thus removing the need to manually enter a PO data.

Not only that, but with PoSimplify, you even have the option to use your brand’s logo to customize your purchase order. That can be done with just a few clicks. Afterward, you’ll then receive a confirmation on your email and also have the option to track it on the software’s dashboard.

3. Monetate

When it comes to eCommerce businesses, personalization really plays a major role. After all, it can greatly help provide your customers with the best online experience possible. In fact, major brands like Amazon have fully embraced the idea of ecommerce personalization which you can see from the personalized content and product recommendations every time you visit their site.

Fortunately, that’s something that’s easy to achieve with the help of certain tools, one of which is Monetate. Monetate is a software that gathers a lot of data regarding your customers’ buying habits. By using the gata gathered, you’ll be able to create and deliver optimized personalized experiences to your clients.

Apart from that, Monetate also gives you the ability to create A/B testing and powerful audience segments using various factors like contextual observations and real-time customer behavior. It also allows you to deliver personalized product recommendations throughout all your channels, like what Amazon does.

4. MailChimp

MailChimp is a really popular tool used for email marketing, and it’s all for good reasons. With MailChimp, you’ll have the ability to send regular email updates to your subscribers. This can be from simple updates like seasonal discounts and promos up to the major ones like the launching of a new product.

As an eCommerce business, you really need email marketing in order to grow your business at the most cost-effective means possible. However, it can’t be easy to pull off without using a tool, and that’s why MailChimp is developed for that purpose.

Aside from its most well-known ability to create and send emails, MailChimp also provides you with several other features that can greatly help your eCommerce business. Some of them include personalized product recommendations and automated abandoned cart emails.

You also have the option to set up A/B tests, create comparative reports, and optimize delivery times. On top of all those, you can also set up Facebook and Instagram ads to help you target your audience.

5. ShipWire

If you’ve been in the eCommerce business for quite some time, then you’ve already realized the importance of delivering an excellent shopping experience to your customers. In order to build a successful eCommerce business, you don’t just have to focus on having an amazing product, you should also make sure that you can deliver that said product to your customers properly. One of the ways you can do this is through the help of ShipWire.

Specifically, ShipWire is a cloud-based logistics platform that allows you to manage all of your logistics in a single platform. You can use it to manage your transactions in one dashboard and even manage your order flow and work orders. Moreover, it allows you to check your sales order, inventory, returns, delivery statuses, and anything related to logistics and product delivery.

There are a ton of other features that ShipWire has to offer, but one worth mentioning is that you can also use it to deliver your products to customers around the world using both your warehouse and theirs.


There’s a ton of other essential tools out there you can use to help your eCommerce business grows. This list alone isn’t an exhaustive list of all the tools you need to successfully run your business. However, as far as the impact and usefulness go, these tools can be considered must-haves.

Just keep in mind that while one tool might work for a certain eCommerce business, it might not work for yours at all. Therefore, it’s best to experiment with a number of eCommerce tools so you can find one that will suit the needs of your business. Good luck!